Buyers building an art supplies brand usually meet the same two options: OEM and ODM. The terms get used loosely, but the practical difference is straightforward and it decides how much of the project you own.
OEM — your brand on an existing product
Under an OEM arrangement the manufacturer produces an established product and applies your branding to it. In practice that means your logo on the product and packaging, your choice of finish, and retail packaging built to your requirements. Tooling and product development already exist, so lead times are shorter and the commitment is lower. This is the usual route for a first order or for extending a range quickly.
ODM — a product developed for you
Under ODM the manufacturer develops the product itself against your brief: dimensions, structure, material choices and specifications. It takes longer and requires sampling rounds, but the result is a product configured for your market rather than a rebadged standard item.
How a project runs
Either route follows the same four stages. Consultation establishes needs, specifications and budget. Sampling produces and refines a physical sample. Production begins after sample approval, with quality control through the run. Delivery covers packing and shipment to the destination.
What we can customize
We accept both OEM and ODM projects across easels, canvas, brushes, paints and accessories: custom logo printing, custom colour and finish, custom packaging, and custom product specifications. Send us your requirements and any reference designs and we will reply within 24 hours.